Introduction Project
Target Marketing The target audience for Sunderland College is 15 to 19 years old; they are able to bring in many students as they offer a range of courses to the target audience, and I will incorporate the courses into the collage and add information about them in order to intrigue the target audience more. They have no gender preference as they more focus is on age and the education of the target audience. They prefer to have students that have passed their GCSE’s but they are able to accommodate students who haven’t passed. The Colleges target audience makes me have to think about having a more fun and youthful type of design as it will be more eye catching and outstanding for them to be attracted to them. I will use the collage colors in order to associate the colors with the college, but they are bright colors, so this can help me more to attract the target audience but also that the target audience associate the colors with the college. It is very ea...