Creative Media Y1 - J McNeil

Research canon campaign from JasmineMcNeil1

Smile campaign rationale from JasmineMcNeil1

EXT. forest - day (morning LIGHT) A girl WITH brown hair is running in the forest through trees. she weaving through multiple tress and jumping over rocks and fall tress. she wears a smile across her face looking around to the world before her. She stops and looks around the forest inspecting all the little details she can see. she closely looks some flowers and leans into them to smell them. She stands tall on a top of a hill staring at the sun. the light shines on her and she relaxes while closing her eyes. While closing her eyes she hears an alarm clock sound ringing and opens her eyes. Int. Terrace House- Day (Morning) Alarm clocking buzzing The girl quickly opens her eyes and sits up quickly looking at her surroundings. The room is a typical teenagers room with posters ,lights and clutter on the floor. She wears mismatched pyjamas , while her hair is on a small bun in the back. she finds the where the alarm clock sound is coming from and shuts it off. The sighs and then she drops ...

Target audience profile from JasmineMcNeil1

Smile target audience (2) from JasmineMcNeil1

Target audience canon campaign from JasmineMcNeil1

Market research from JasmineMcNeil1

As Mind have asked me to create a video advert in order to encourage people to smile in order to reduce stress, I have decided to research into these subjects in order to understand why smiling should be encourage and how stress can be relived by smiling. Stress Research I have found an article which relates to the how mental health effects and impacts people's lives daily. For example in this article it speaks about how "People with a long-term mental health condition lose their jobs every year at around double the rate of those without mental health condition. This equates to 300,000 people - The equivalent of the population in Newcastle" this article shows that 300,000 people lose their jobs because of an issue they can not control and many of these people will not only influence their bills or income but their mental health will drop even more, their confidence and self belief will be destroyed as they will believe that having a mental health issue will be a weakness ...

Client information canon campaign from JasmineMcNeil1 ​

Client Information  Mind  Mind is a provider for advice and support to empower anyone experiencing a mental health problem, The mind charity help to improve services, raises awareness and promote understanding of mental health.  They are a widely known charity and support service that is used all over the UK as they want to spread the word that they can support people when they need it. They have many campaigns about mental health as they want to improve the community all around the UK.  They have a vision of not giving up until everyone experiencing mental health get both support and respect. Mind goals are to: support people who are likely to develop mental health problems,  empowering people who are experiencing mental health problems,  Help people to make informed choices about how they live with mental health problems Improving services and support to ensure people get the right services and support at the right time to help their recovery  help p...

  I have started to assess different type of camera techniques  in order to  have knowledge when to use  distinct types  of shot sizes, movement,  composition  and depth of field.    Each of these  are able to  affect the message I wish to portray to the audience as each can give off a certain type of feeling or distracts from the plot line, I am trying to send to them.   In order to get the full understanding, I am researching each of the techniques in depth to fully understand the effect a camera angle, focus, composition and size can have on an audience.      Shot Sizes      Shot sizes  are able to   set up  the tone, rhythm and meaning of a scene, this  is able to  help the director to storyboard their ideas and the different type of shot sizes they want to achieve a certain message. They will look at certain type of shot sizes depending on the genre they wish to portra...